Job Description
Short Intro and About the Job
The Analyst, Digital Shelf Content reports to the Manager, Digital Shelf Content and drives the operational execution required to deliver accurate, compliant, and conversion-ready product detail pages (PDPs). This role owns day-to-day workflow coordination, supports content activation, and oversees quality assurance across digital shelf platforms. They partner closely with the Senior Associate Manager, Omni-Syndication team, Brand team, Legal team, eCommerce Managers, and external Content Agencies to deliver best-in-class content on time. The Analyst ensures content moves efficiently through approvals, meets all retailer requirements, and is activation-ready for syndication. Additionally, they lead the execution of A/B testing for content effectiveness initiatives and implement AI-driven insights into PDP elements across projects.
Responsibilities:
Content Execution & Workflow