Assistant Manager, Customer Value Management

StarHub · Singapore, Singapore, Singapore

Location
Singapore
Job Type
Full-time
Posted
June 06, 2026

Job Description

Assistant Manager / Senior Executive, Customer Value Management

This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.

Key Responsibilities

Customer Strategy & Campaign Planning

  • Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value

  • Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities 

  • Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis 

  • Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams 
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