Assistant Manager - Product Marketing

Greetings from ALIQAN Technologies!!

Hiring Assistant Manager - Product Marketing for one of our client MNC

Job Title: Assistant Manager - Product Marketing

Joining: Immediate

Experience: 12 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech

Location: Mumbai

Mode: Permanent

Key Responsibilities:

• Manage GTM planning for new product modules and partner-specific releases
• Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
• Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
• Collaborate cross-functionally to build sales enablement tools decks, FAQs,...