Audience Development Specialist (Peterborough)

The Audience Development Specialist will be focused on building a paid “membership” or subscriber base for Collision Repair and Bodworx magzines.

Over the decades, this part of magazines has been called “circulation” and “consumer marketing” as the role evolved from a focus on the numbers of subscriptions and single copies sold to the need to adapt more targeted sales approaches to find the appropriate readers based on interests and demographics.

In 2021, we now deliver content in print and digital formats, so the metrics of success are not only volumes or revenues, but also engagement – hence the “audience development” title.

At the end of the day, magazines are generally most successful when they can bring in revenues both from the people interested in the subject matter – the readers – and the marketers who have products and services to meet the needs of those readers – the advertisers. As an Audience Development Specialist you will be:

Responsibil...