Brand Manager

Coty · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Location

Kuala Lumpur

Job Type

Full-time

Posted

June 14, 2026

Job Description

THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.
You will be reporting to Marketing Lead, and you will manage:
Brand Marketing, ATL: Digital Communication
Develop short to long-term brand and launch plans in conjunction with global & ISEA ambition with measurable KPI, aimed at driving sell-out, sales productivity ranking and market share.

Collaborate with media agencies to craft a strong ATL marketing plan aligned with brand/ launch objectives and budget.

Make strategic decisions around big bets and priorities, with a view to make big bigger

Monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI. Able to adjust strateg...
        

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