Brand Manager

Abbott · Shanghai, China, China

Location
Shanghai
Job Type
Full-time
Posted
June 06, 2026

Job Description

**MAIN RESPONSIBILITIES**

+ Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
+ Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
+ Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
+ Identify product/service changes to meet customer needs.
+ Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
+ Prepare sales forecasts and budgets.
+ Monitor sales volume, revenues and costs against forecasts.
+ Adapt plans to improve the sales performance of the product/service.
+ Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/serv...

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