Business Marketing Manager

Philips · Shanghai, China, China

Location
Shanghai
Job Type
Full-time
Posted
July 18, 2026

Job Description

**Job Responsibilities:**
+ Own the annual marketing communications strategy and execution plan aligned with business priorities.
+ Conduct customer, market, and competitor intelligence to identify growth opportunities and support strategic decision-making.
+ Plan and execute integrated communication campaigns across digital, events, media, customer engagement, and thought leadership platforms.
+ Develop and manage high-impact content and communication assets to strengthen brand positioning and product value messaging.
+ Drive KOL, reference site, and customer advocacy programs to enhance market visibility and credibility.
+ Collaborate with commercial, product marketing, and BU teams to support demand generation, sales enablement, and business growth.
+ Track communication effectiveness, campaign performance, and marketing ROI, driving continuous improvement through data-driven insights.
​ **Minimum required Education:**
Bachelor's/ Master's Degree in Market...

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