Oversees the entire performance and strategy of a product category (., Stylers, Dryers, Wet to Dry).
Analyzes sales data, consumer insights, and market trends to optimize product mix and pricing.
Responsible for identifying customer targets within the category and educating internal teams on the opportunities for targeting.
Collaborates with cross functional teams to secure 360 support across channels to drive category performance in line with the category A+CP budget goals.
Ensures category profitability, growth, and alignment with the company’s broader marketing strategy.
Work closely with the Head of Category and Trade Marketing to upskill commercial and marketing teams ensuring that there is understanding of category customer targets for always all activations, promotions and new product launches.
Ability to challenge and hold all teams accountable for the performance to meet ...
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