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Corporate Segment Marketing Analyst at Vodafone Ghana

Confidential · Ghana, Ghana, Ghana

Location
Ghana
Job Type
Full-Time
Posted
July 09, 2026

Job Description

The Marketing Analyst is responsible for conducting comprehensive data analysis and providing actionable insights to support marketing strategies and decision-making. This role involves analysing market trends, customer behaviour, and campaign performance to optimize marketing efforts and drive business growth. The Marketing Analyst collaborates with cross-functional teams (Product, SME, and Corporate teams) to develop data-driven marketing strategies and measure the effectiveness of marketing campaigns.

Role Responsibility

  • Analyse sales funnels and customer intent

  • Measure ROI of online and offline advertising campaigns

  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

  • Track email campaign metrics (delivery, open, click-through rates)

  • Monitor budget distribution and performance of paid ad campaigns

  • Conduct competitive research and analyse benchma...

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