Location
Howrah
Job Type
Full-time
Posted
July 09, 2026
Job Description
Job Description
Job Title: Deputy Manager – BTL Marketing
Job Summary
Key Responsibilities
Job Title: Deputy Manager – BTL Marketing
Location: Howrah, West Bengal
CTC: Up to ₹10 LPA
Experience: 5–7 Years
Qualification: Graduate/Postgraduate in Marketing, Mass Communication, or related field (MBA preferred)
Job Summary
We are looking for an experienced Deputy Manager – BTL Marketing to drive brand visibility, customer engagement, and store footfall through effective on-ground marketing initiatives. The role involves planning and executing BTL campaigns, managing store branding activities, coordinating with vendors and internal teams, and analyzing campaign performance to support business growth.
Key Responsibilities
- Plan and execute BTL campaigns, store launches, festive promotions, and seasonal marketing activities.
- Organize activations, roadshows, cor...