Marketing Architecture: Maintain and develop a security-first digital marketing ecosystem and ensure all marketing platforms, integrations and data flows meet internal security, privacy and compliance standards
Demand Generation: Architect digital experiences that build credibility and trust with security-conscious buyers and support long, complex B2B sales cycles with compliant demand generation
Data Integrity: Establish accurate, compliant data collection, identity resolution, and consent management. Support audits, vendor reviews, and regulatory inquiries related to marketing systems.
Optimization and Innovation: Enable compliant experimentation (A/B testing) across digital channels and evaluate AI and emerging MarTech with a risk-based approach