Digital Marketing Leader at Sun Life

Step into a leadership role at Sun Life Global Investments, focusing on retail and institutional marketing. Drive product adoption with impactful marketing strategies in a dynamic digital landscape.

As a Marketing Leader, you will report to the President and shape strategies for both advisors and clients. You will define marketing tactics that resonate and adapt to the needs of the investment landscape, requiring strong digital marketing expertise and a commercial mindset.

Key Responsibilities:
• Define and execute comprehensive marketing strategies
• Lead the commercialization of full product offerings
• Enhance engagement with advisors through targeted tactics
• Develop client journey mapping for optimal experiences
• Oversee digital strategy implementation across channels

Requirements:
• Over 12 years of experience in asset management marketing
• Strong background in digital and lifecycle marketing
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