Digital Marketing Manager

Key Responsibilities

1. Lead Generation

• Generate qualified B2B and B2C leads through digital channels.

• Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.

• Reduce cost per lead (CPL) while increasing lead quality.

• Coordinate with inside sales and field sales teams for lead conversion.

2. Performance Marketing

• Plan and execute paid advertising campaigns.

• Manage advertising budgets and ROI.

• Optimize campaigns based on conversion data.

• Conduct A/B testing for ads, landing pages, and creatives.

3. Website & SEO Management

• Improve website traffic through SEO.

• Increase keyword rankings related to solar products.

• Optimize landing pages for higher conversions.

• Monitor website perform...