Digital Marketing Specialist

Main Purpose of Position

The Digital Marketing Specialist will be responsible for managing and maintaining all digital marketing efforts for the company, including website management, social media, digital campaigns, and reporting. This role requires strong skills in content management, SEO, social media engagement, and PPC campaign management. The ideal candidate will be able to create engaging content, track performance metrics, and develop strategies to enhance the company’s online presence.

Performance Standards

Maintain Company Websites

• Ensure content on all company sites is kept up-to-date, relevant and accurate.
• Assist with the creation of new landing pages (dual responsibility with manager)
• Ensure that the content of all sites is well-structured and easy to find from a UX perspective. (dual responsibility with manager)
• Apply SEO best practices to company websites.
• Assist with content...