Digital Marketing Specialist

Description We are looking for a Digital Marketing Specialist to help accelerate customer acquisition for a fast-growing consumer eCommerce brand in Philadelphia, Pennsylvania. This role blends performance marketing, creative development, and analytics, making it a strong fit for someone who enjoys turning insights into campaigns that drive measurable growth. You will work across paid social channels, evaluate results closely, and partner with cross-functional teams to improve conversion outcomes and expand testing opportunities.

Responsibilities:
• Develop paid social campaign concepts, prepare clear creative direction, and guide structured experimentation designed to improve acquisition results.
• Translate campaign data, audience behavior, and market signals into practical recommendations for messaging, creative formats, and targeting strategies.
• Manage and refine paid media initiatives across platforms such as Meta, TikTok, Pinterest, and Reddit to improve effic...