Fashion Copywriter

Job Description – Fashion Copywriter

Experience: 2–4 Years

Location: Mumbai

About the Role

We are looking for a creative and detail-oriented Fashion Copywriter to craft compelling brand stories for Isharya and Indinoor. The ideal candidate understands fashion, luxury, and consumer behaviour, and can translate brand aesthetics into engaging copy across digital and offline platforms.

Key Responsibilities

• Write engaging product descriptions, website copy, campaign messaging, and collection narratives.
• Develop copy for social media, email marketing, digital campaigns, and advertisements.
• Create editorial content, blogs, and brand storytelling pieces.
• Collaborate with marketing, design, and merchandising teams during campaign development.
• Maintain a consistent luxury brand voice across all communication.
• Research fashion trends, customer insights, and competitor co...