Global Director, B2B Branded Channels & Franchise Growth

LEGO Group is seeking a Global Head of B2B Branded Channels to lead franchise and partner-led retail across 900+ stores, 60 partners, and a growing global network. Based in Copenhagen or Singapore, hybrid work applies.

You will develop a sustainable commercial model, drive expansion, and elevate store performance through training and strategic partnership, while safeguarding brand integrity. This leadership role requires transformational leadership, strong stakeholder influence, and a hands-on