Head, Campaigns and Digital Analytics

About the job Head, Campaigns and Digital Analytics

About the Job:

The Campaigns and Digital Analytics Head is responsible to oversee the design, management, and executions of various campaigns to meet the business goals of a specific product within the bank, to monitor mobile application statistics. The position is expected to take end-to-end ownership, from program review, success metric identification, leads extraction, leads optimization, leads distribution to channels, campaign monitoring and post campaign analysis related to products and mobile application that have a direct impact on the bank's bottom line

Responsibilities:

People Management

• Supports the CEO and senior stakeholders to achieve the companys overall business and strategic objectives.
• Responsible for creating the department/unit/teams vision, culture and performance standards as well as overseeing its adoption in all levels of th...