Job Description
Own growth. Design, execute, and scale the acquisition and retention strategy across Mexico, Peru, and Brazil. Translate data into decisions and budget into measurable results. Build and lead the acquisition teams that make it happen.
Responsibilities
01 · Build the Marketing Department from Zero. Define which roles are hired, which processes are implemented, and the standards by which the area operates.
02 · Define and Execute a Multi-Market Growth Strategy. Design the acquisition and retention strategy for MX, BR, and PE, accounting for regulatory, cultural, and user-behavior differences in each market.
03 · Own and Manage Acquisition Budgets. Manage paid media budgets on a weekly basis. Redistribute investment between channels and markets based on real performance data: GGR/NGR trends, CAC by channel, LTV by segment.
04 · Define, Track, and Own KPIs. Establish the KPI framework for all acquisition channe...