Location
manila
Job Type
Full-time
Posted
June 03, 2026
Job Description
Responsibilities
- Insights & Intelligence Development
- Analyze GCash platform data to identify campaign performance patterns, audience behaviors, and emerging category opportunities.
- Integrate external market intelligence (e.g., Nielsen, Kantar, industry reports) to contextualize platform insights within broader market and consumer trends.
- Develop structured insight reports that translate data into clear narratives and strategic recommendations for internal teams.
- Case Studies & Benchmarking
- Develop compelling case studies from advertiser campaigns that highlight learnings, performance benchmarks, and platform capabilities.
- Create category benchmarks and insight frameworks that demonstrate how brands can maximize impact on the GCash ecosystem.
- Build standardized templates and reporting structures to ensure insights are consistently captured and communicated.