Lead Marketing Analyst at Homebase

Become the strategic leader in marketing analytics with Homebase! We are looking for a Marketing Analyst to optimize our acquisition engine, from web engagement to conversion success.

As a key player at Homebase, your role will encompass a wide range of marketing analytics responsibilities, focusing on both paid media effectiveness and organic performance. You will design advanced measurement frameworks and partner with multiple departments to ensure robust marketing strategies. Your expertise will directly impact our growth initiatives and decision-making processes.

Key Responsibilities: • Own end-to-end paid media measurement and experimentation • Lead multi-touch attribution strategy and model implementation • Analyze website funnels and drive conversion rate optimization • Build SEO and content analytics frameworks for marketing • Partner with data engineering on measurement architecture

Requirements: • 5-8 years in marketing or growth analytics • Profici...