Lynx Global Beverage Product Services Manager

Lynx Global (Nature’s Sweet) Product Management Team lead will manage all aspects of the product, from driving new product development to manufacturing to marketing. The team are responsible for overall product strategy, business leadership and capacity plans in order to meet sales and profit targets. What your responsibilities should look like: • Manage the product lifecycle • Articulate market trends, demand drivers, customer needs, industry trends, and competitive landscape • Conduct market segmentation exercises to develop market segment-specific strategies. • Conduct competitive analysis and benchmarking • Define segment –specific value propositions that beat the competition • Develop product roadmaps that aligns with business strategy • Design go to market strategy, inclusive of channel strategy and partnerships • Manage R&D and operations in the development of new products to meet current and future customer requirements. • Establish pricing policy • Develop the annua...