Job Description
About Function/Department
Started in 1961, The Economic Times (ET) is an English-language Indian daily newspaper published by Bennett, Coleman & Co. Ltd. As a leading brand of business news and information, ET is the preferred choice of readers for the first and last word on business and policy in India, while also providing extensive coverage of politics, sports, and international affairs. The ET Editorial function is the driving force behind the publication's reputation for excellence. Focused on delivering insightful news and analysis, it constantly innovates to provide timely and relevant content.
About the Position
This marketing role involves a gamut of activities with the twin objective of driving the newspaper’s readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create...