Manager Of Crm & Lifecycle Marketing Toronto

Advance your skilled journey with Restaurant Brands International as the Senior Manager, focusing on Lifecycle and CRM for Tims Rewards. Inspire member engagement and optimize marketing strategies. Operating from Toronto, Ontario, this senior role involves owning the lifecycle marketing strategy for Tims Rewards.

You will be responsible for designing and executing programs aimed at increasing member behavior and engagement, working collaboratively with various teams to achieve alignment in marketing efforts. Bring your expertise in campaign management, data insights, and lifecycle marketing to enhance member experiences.

Key Responsibilities

• Lead lifecycle strategy development for member onboarding and retention
• Manage comprehensive CRM campaigns for diverse channels
• Partner with Marketing Communications to ensure effective creative
• Monitor and optimize performance to improve engagement
• Build sustainable and effectiv...