Marketing Data & Analytics Specialist

Summary We are looking for a hands-on, detail-driven Marketing Data & Analytics Specialist to support the Performance Marketing and CRM functions. This role combines data analytics, tracking, reporting, and insights to improve customer acquisition, lifecycle engagement, retention, and marketing ROI. You will play a key role in enabling data-driven decision-making across the funnel. Job Description Our ideal candidate is detail-oriented, proactive, and proficient with numbers, making sense of large datasets in a fast-paced environment. Marketing Performance Analytics Conduct in-depth analysis of digital channel performance across paid media, website/app, and CRM channels. Assess channel effectiveness by benchmarking performance against historical trends and external industry indicators. Develop performance diagnostics frameworks to identify opportunities, risks, and next-step actions. Consolidate analytics findings into clear insights that can be understood by cross-functional partners....