Marketing Operations Strategist at Geotab

Join Geotab as a Marketing Operations Strategist and lead the charge in optimizing our marketing engine. This hybrid role is tailored for a strategic and data-driven leader.

In your role at Geotab, you will partner closely with key stakeholders to refine our lead management processes and improve conversion rates. Your hands-on experience with Marketo and analytics will be crucial in developing strategies that align marketing efforts with sales objectives. Be at the forefront of marketing technology and operational excellence.

Key Responsibilities: • Enhance the operational framework for lead scoring • Contribute to marketing analytics and planning initiatives • Act as a liaison between marketing, sales, and RevOps teams • Manage integrations with key data enrichment tools • Optimize reporting to showcase marketing effectiveness

Requirements: • 7+ years in a marketing operations or similar role • Expertise in Marketo Engage and Salesforce CRM • Proficient in t...