Marketing senior manager (monterrey)

About BAT

BAT is evolving at pace into a global multi‑category business. With products like VELO, VUSE, and GLO we are on a mission to decrease the health impact of our industry.

Our ambition drives us to recruit colleagues who are ready to Be The Change.

Opportunity

Marketing Senior Manager – Monterrey, Mexico. A strategic leader responsible for shaping and driving the end‑to‑end marketing agenda within an FMCG environment.

Key Responsibilities Lead brand strategy, positioning, and long‑term equity building initiatives across channels. Drive advanced consumer and market insights, leveraging data to generate foresight for strategic decision‑making. Own and elevate the end‑to‑end consumer experience, ensuring seamless and impactful touchpoints. Manage project timelines and budgets in a fast‑paced business environment. Lead innovation pipelines, product launches, and portfolio strategy. Optimize marketing budgets to ensure strong ROI. Monitor market dynamics, c...