Job Description
Role Overview
As the Marketing Tech & Analytics Executive/Lead, you will design, architect and own the data stack, attribution logics, reporting, tracking, and performance analytics across all marketing channels and business verticals. Your core focus will be ensuring accurate attribution, campaign performance visibility, and actionable insights that directly impact revenue and marketing ROI. Basically, you will be able to set up and track every activity and every dirham spent across businesses to a measurable conversion on the platform and recommend changes in execution to maximise conversion/reach, influence CAC, budget allocation, conversion optimisation and revenue growth across all Business units. You will work closely with the entire marketing team to build dashboards, streamline reporting processes, validate data accuracy, and uncover insights that drive smarter decision‑making. This is a hands‑on analytical role with strong cross‑functional exposure and pot...