Martech Manager - CDP & AI Specialist

Key responsibilities

1. CDP Implementation:

o Lead the end-to-end deployment of the Customer Data Platform across all relevant business functions.

o Oversee data integration from multiple sources (CRM, website, social media, paid ads).

2. AI Integration:

o Design and implement predictive and generative AI models for customer segmentation, lead scoring, churn prediction, and next-best-action analysis working with an implementation partner

o Ensure AI-powered personalization in marketing campaigns and customer journeys.

3. Data Strategy & Management:

o Collaborate with IT, Marketing, and Sales ...