Mobile App Growth Manager

Role Overview You will own growth for ExpressVPN's mobile app across the full user lifecycle — from onboarding to renewal. This role combines strategy and execution: you will define what to test, and also drive those experiments end-to-end. This is a hands-on individual contributor role with high ownership. You're expected to think like a growth lead, but operate like a builder. Key Responsibilities Growth Strategy & Opportunity Sizing Identify and prioritize high-impact opportunities across paywalls, onboarding, activation, and retention Build and maintain a structured experimentation roadmap grounded in data, user behavior, and business goals Develop hypotheses based on funnel analysis and user segmentation
Experimentation & Execution Own end-to-end A/B testing: ideation → brief → implementation → analysis → rollout Maintain strong experiment velocity across mobile surfaces (paywalls, upsells, lifecycle flows) Translate insights into follow-up tests and scalable product improvemen...