Performance Marketing Manager Metasearch, hibrido (Barcelona)

Performance Marketing Manager Metasearch

Desarrollo profesional y posición a nivel internacional

Responsibilities

• Analyze the daily performance of channels, markets, and segments to identify margin-improvement opportunities and apply strategies accordingly.
• Monitor the evolution of CPC, CPA, present ROAS, and marginal contribution with the marketing team.
• Execute margin strategies in Google Hotel Ads, Trivago, Kayak, Tripadvisor, and others.
• Coordinate with the marketing team on bidding strategies, automated rules, and segmentations based on demand signals, competition, and availability.
• Develop analyses on elasticity, marginal contribution, and profitability by market, goal, and segment.
• Implement and measure the impact of A/B tests (bidding changes, formats, exposures) to validate hypotheses together with the marketing team.
• Ensure data integrity in analytics tools.
• Stay up to date on m...