Job Description
Company Description
nailinit is a D2C brand focused on high-quality and accessible nail beauty and care products. Our mission is to elevate confidence by delivering products and services that celebrate self-expression and individuality. Join us in transforming the nail care space.
Role
This is a full-time on-site role based in Mumbai for a Sr. Manager - Performance Marketing & Creative Strategy. The role will involve owning paid acquisition end-to-end across Meta, Google, and marketplace and quick-commerce ad platforms, while shaping the creative that powers those channels. The Manager will be responsible for planning and scaling campaigns, managing budgets and channel mix, and driving core metrics such as ROAS, CAC, and blended CAC. The role also requires building creative strategy from the ground up, ideating hooks and ad concepts, briefing creators, designers, and copywriters, and turning performance da...