Primary Market Research Consultant

IQVIA · Bengaluru, Karnataka, India

Location

Bengaluru

Job Type

Full time

Posted

July 15, 2026

Job Description

Job Overview
The role sits within the Research & Intelligence (R&I) team, which specializes in delivering integrated market research solutions by combining Primary Market Research (PMR) with Secondary Desk Research (SDR) to generate actionable insights for clients. The team leverages multiple data sources, advanced research methodologies, and leading-edge PMR capabilities to provide a holistic understanding of markets, stakeholders, and evolving healthcare landscapes.
Essential Functions
Lead the execution of quantitative Primary Market Research (PMR) projects, including ATUs, demand estimation, market assessments, patient journey/patient flow studies, segmentation, pricing and messaging research, and other strategic research initiatives, across multiple therapy areas, ensuring high-quality and timely delivery
Independently design and refine questionnaires, discussion guides, and research instruments, translating client business objectives into robust rese...
        

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