SEM Digital Marketing Manager at Walmart

Drive online sales and customer acquisition as the SEM Digital Marketing Manager at Walmart in Mississauga, Ontario. You will develop high-performing paid search strategies to optimize traffic and campaign performance.
This managerial role requires overseeing SEM strategies that enhance qualified traffic and sales growth. Collaborate closely with various teams to leverage customer insights, data analytics, and testing methodologies to optimize both bidding strategies and keyword portfolios. You will also manage substantial media budgets aiming for robust return on ad spend (ROAS) and innovate campaign performance via partnerships.
Key Responsibilities:
• Develop and execute SEM marketing strategies
• Monitor and refine bidding and keyword strategies
• Collaborate with cross-functional teams to identify growth opportunities
• Manage SEM budgets focusing on ROAS and customer acquisition
• Provide regular performance analysis and reporting
Requirements:
• Bachel...