Location
kuala lumpur
Job Type
Full-time
Posted
June 11, 2026
Job Description
Responsibilities
- Driving initiatives and overseeing the execution of campaigns
- Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
- Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
- Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
- Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
- Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
- Developing creative briefs and assigning to designers and copyw...