Job Description
ROLE DESCRIPTION
Leads and directs marketing activities for the brand, including responsibility for the execution of omni- channel marketing plans that achieve volume, organic growth, market share and profit objectives in line with the overall business priorities.
Implements the omni-channel (i.e., integrating traditional, digital, ecommerce and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Nutrition Brands.
BUSINESS OUTCOMES
Increased relevance, demand for and sales of Abbott products at all levels of territory customers (hospital, HCPs, etc.) resulting in increased market share
Increased customer and consumer consideration and trial (and other attributes) results across platforms/channels as measured in brand health tracking
New user recruitment and user lo...