Location
manila
Job Type
Full-time
Posted
May 27, 2026
Job Description
Overview
The Senior Commerce Specialist (E-Commerce Media Planning) will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data‑driven campaigns that maximize GMV and ROI.
Responsibilities
- Media Planning & Strategy
- Develop full‑funnel e‑commerce media strategies aligned with client business goals, category priorities, and platform best practices.
- Translate briefs into actionable media plans covering Always‑On, Payday, and Mega Day campaigns.
- Recommend optimal media mix, budget allocations, and platform‑specific tactics (e.g., GMV Max,...