Senior Creative Analytics Lead

Senior Creative Analytics Lead Workplace Type: Hybrid (Vancouver, BC)

Reporting to: Director, Franchise Marketing

Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions.

Impact: You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance.

Responsibilities

Lead a new creative analytics function and define measurement frameworks for marketing content

Direct analysts and data scientists to deliver insights from creative and campaign data

Integrate pre‑testing and research insights into marketing decision‑making

Translate audience and content data into clear recommendations for partners

Embed insights...