Senior Digital Business Analyst - madrid

At Winning Consulting, we are looking for a Senior Digital Business Analyst to join a strategic project for a leading client in the industrial sector.

You will act as the analytics partner for digital and business teams, transforming performance data into clear insights, actionable recommendations and measurable improvements.

Location: Madrid

Working model: Hybrid, 2 days per week on-site

Responsibilities

• Analyse digital performance across channels, identifying insights, trends and improvement opportunities.
• Prepare regular performance readouts, linking digital KPIs to business outcomes such as acquisition, conversion, retention and customer engagement.
• Detect anomalies or changes in performance early, driving hypothesis‑led analysis and root cause investigations.
• Ensure data reliability through KPI validation, cross‑checks, data consistency reviews and issue resolution with relevant stakeholders.
• Suppo...