Job Description
About the Role
We are hiring a Retail Marketing Senior Executive to develop and execute offline retail activations — from in-store events to in- mall campaigns. This role is perfect for someone who thrives in execution and enjoys creating engaging customer experiences.
What You’ll Do
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Lead end-to-end event execution, including production, onsite management and post event follow-ups to ensure high-quality customer experience and brand consistency.
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Define objectives, KPIs, and success metrics for each activation.
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Proficiency in budget control, project management, vendor coordination and venue negotiation.
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Develop annual retail marketing calendar optimizing key shopping occasions and leverage landlords’ partnership to amplify in-mall visibility.
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Oversee the development of tailored marketing guidelines and toolkits for offline channels to ensure brand consistency while allowing for regional a...