Singapore On-site CIMB Web Strategy and Optimisation Specialist SG

CIMB operates across 15 markets in the region. This creates ample room to expand experience and test capabilities. The web strategy function drives conversion-optimized experiences on and related properties while linking every initiative to commercial outcomes such as applications, lead quality, and ROI.

As a Web Strategy and Optimisation Specialist SG at CIMB, you will build a data-led roadmap that turns campaign intent into conversion-optimized web experiences. You will own the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to lift conversion efficiency. Additionally, you will define and track key metrics such as conversion rate and funnel progression while ensuring every release meets governance and compliance standards.