Specialist, AEO/SEO & Digital Marketing

What is the opportunity?

As a member of the Digital Marketing team, you will play a hands‑on role in growing RBC's organic presence and digital reach across public‑facing channels. This role sits at the intersection of search engine optimisation, digital content strategy, and digital marketing, giving you the opportunity to shape how millions of clients discover and engage with RBC online. You will work closely with Marketing, Product and Technology partners to drive measurable growth through smart AEO/SEO strategies, data‑driven content decisions and continuous channel optimisation.

What will you do?

• Contribute to and execute AEO/SEO strategies: including on‑page, off‑page and technical SEO to improve search engine and LLM organic search visibility, citations, rankings and traffic across RBC's public websites.
• Own a long‑form content calendar from end to end: managing article ideation, assignment, approval workflows, development timelines a...