Sr. Analyst, Marketing - Content Creation

Overview

We are looking for an integral member of the Cards Marketing team, responsible for planning, executing and measuring Walmart Rewards Mastercard cardholder engagement, activation and retention strategies to achieve portfolio KPI objectives. This role supports the development of targeted, insight-led campaigns and customer journeys across email, SMS and in-app push, with a strong focus on customer segmentation, test-and-learn optimization, and post-campaign performance analysis. The position works closely with internal and external stakeholders including Walmart, creative services, operations, analytics, technology, legal, compliance and translation to ensure campaigns are delivered on time, accurately and in full alignment with regulatory and brand requirements.

Responsibilities

• Risk Management & Compliance: adhere to applicable compliance obligations (Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requ...