Sr. Brand Manager, Agaves

What does a Sr Brand Manager do? Sr Brand Managers understand the fundamental drivers of brands, business, consumers, customers, partners, and competitors. They lead the development and local adaptation of brand strategy, protecting brand integrity across all marketing initiatives and communications. In this role you will lead the Agaves portfolio in Mexico (Patrón Core and Premium, Cazadores and Ilegal), connecting consumer insight, brand building and commercial execution to deliver sustainable growth and long‑term equity.

Responsibilities

• Lead the Agaves portfolio agenda in Mexico, defining priorities that balance brand building and commercial delivery.
• Craft consumer‑ and customer‑led strategies and programs that strengthen brand equity and drive sustainable growth across channels.
• Identify trends, opportunities and customer needs, building a short/medium/long‑term pipeline to meet business targets.
• Lead A&P investment and IAP fo...