Sr Brand Manager, HCP

Abbott · Warsaw, Masovian Voivodeship, Poland

Location
Warsaw
Job Type
Full-time
Posted
June 09, 2026

Job Description

The Opportunity

Responsible for developing and executing marketing strategies specifically tailored to engage and influence healthcare professionals. Driving brand awareness, product adoption, and overall success within the healthcare industry.

What You'll do:

  • Market Research: Conduct in-depth research on the healthcare industry, including trends, competitors, and target audience insights to inform marketing strategies.

  • Strategy development: Develop and implement comprehensive marketing strategies that effectively reach and resonate with healthcare professionals, including physicians, nurses, pharmacists, and other key stakeholders.

  • Content creation: Create compelling and educational content such as whitepapers, case studies, webinars, and presentations that address the unique needs and challenges of healthcare professionals.

  • Multi-channel marketing Plan and execute multi-channel marketing campai...

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