Sr Manager, CRM & Personalization

Panera Bread · Newton, Massachusetts, United States

Location
Newton
Job Type
Full time
Posted
June 05, 2026

Job Description

JOB DESCRIPTION

At Panera we believe thatgood foodcan bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.

We are looking for aSr. Manager of CRM & Personalization to lead ourpersonalizationand lifecycle marketingstrategies,leveragingour rich loyalty data to drive acquisition,retentionand loyalty across customerlifestages. In this role,you’llbuild on our AI-powered personalization strategies to deliver meaningful impact across digital owned channels, partnering with digital communications, analytics,MarTechand product teams to create personalized customer journeys across email, push, SMS, app, web & kiosk. 

A successful candidate thrives in a results-driven environment and is comfortable with taking calculated risks. The role requirescollaboration,adaptabilityandstrong communicationskills. Thisroleis a great fit for somebody who is curious,proactive,enjoys working cross-functionally,...

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