Job Description
Description
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Essential Responsibilities:
Develop and implement omnichannel paid media strategies to drive business outcomesManage audience segmentation and targeting to optimize campaign performanceCreate and maintain an experimentation roadmap to test and refine marketing initiativesAllocate budgets across campaigns and channels to maximize return on investmentCollaborate with leadership, finance, and analytics teams to align strategies and reportingPartner with media agencies to ensure continuous campaign optimization and performanceOversee the delivery of seamless onboarding experiences across channelsEmbed relevant content across customer lifecycle stages to address key needsMinimum Qualifications:
8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.Additional Responsibilities & Preferred Qu...