Job Description
About the Role
The Trade Marketing Manager will drive category growth and brand performance by supporting the indirect sales team across key retail touchpoints of the consumer journey. The role is responsible for planning and executing trade marketing initiatives, including in-store retail fixtures, point-of-sales materials, visual merchandising solutions and retail activation programs that strengthen brand visibility, improve the shopper experience, and drive sales conversion in-store.
Working closely with the Retail Activation Manager, and collaborating with the Digital Shopper Marketing Manager, you will ensure cohesive and effective activation across omnichannel environments in Australia and New Zealand.
Main responsibilities include but not limited to:-
Develop annual trade marketing plans tailored to the market and retail partner needs, ensuring alignment with overall brand and commercial objectives and brand guidelines for the...