Job Description
The Vice President of Performance Marketing is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social, Programmatic, Shared/Direct Mail, Affiliate, and CRO, this individual will drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence.
What You’ll Do
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Omnichannel Strategy: Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
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Organic Growth (SEO): Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
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Affiliate & Part...